BMW dealer marks up the 1M by $40,000

BMW 1M is hotter than ever, especially after the glowing review from Top Gear and Jeremy Clarkson, but is it really worth the $ 40,000 mark up? As much as we love the car, we’re going to say…NO WAY!

According to Jalopnik and other online media, Pacific BMW dealerships in California listed a BMW 1M with a markup price of $ 40,000. Now it remains unclear if this is simply a publicity stunt or the dealership actually hopes to sell the car at that price point, but $ 94,000 is a lot of cash for an entry-level M.

BMW dealers operate independently and they are are free to price vehicles however they wish, without any “official” involvement from BMW headquarters.

We reached out to the dealership for an official statement…


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