BMW 1M is hotter than ever, especially after the glowing review from Top Gear and Jeremy Clarkson, but is it really worth the $ 40,000 mark up? As much as we love the car, we’re going to say…NO WAY!
According to Jalopnik and other online media, Pacific BMW dealerships in California listed a BMW 1M with a markup price of $ 40,000. Now it remains unclear if this is simply a publicity stunt or the dealership actually hopes to sell the car at that price point, but $ 94,000 is a lot of cash for an entry-level M.
BMW dealers operate independently and they are are free to price vehicles however they wish, without any “official” involvement from BMW headquarters.