BMW Group Canada (BMW and MINI brands combined) reported 34,928 retails for the year 2011, an increase of 10.2 per cent over 2010. This marks 21 consecutive years of growth for BMW Group Canada, and the company’s best year ever. According to the company, a total of 2,666 units were sold in December, an increase of 3.9 per cent over the year-ago period.
The BMW brand reported its best year ever with sales of 29,773, an increase of 9.5 per cent compared to 2010 year-end results. This made BMW the leading premium brand of passenger cars and Sports Activity Vehicles in Canada for 2011. The brand sold 2,214 units in December, a decrease of 1.7 per cent over the same month last year.
MINI achieved its best year ever, reporting 5,155 units for 2011, an increase of 14.5 per cent over last year. MINI sales for the month of December were 452 units, an increase of 43.5 per cent over December 2010.
BMW Motorrad Canada reported 1,625 units in 2011, a decrease of 15.6 per cent compared to 2010. December sales of three units represent a decrease of 84.2 per cent compared to December, 2010. The overall motorcycle market experienced a double-digit decline in Canada in 2011.
BMW Group Pre-Owned also reported a record year, with both BMW Pre-Owned and MINI Pre-Owned recording best-ever years.
BMW Pre-Owned recorded 13,098 units sold in 2011, an increase of 2.5 per cent over 2010. For the month of December, 937 units were retailed, a decrease of 11.3 per cent over December 2010.