BMW runs out of “Pure Impulse” i8 leather

U.S. BMW dealerships have begun reaching out to their i8 customers with an update on their orders. According to the bulletin, there is a shortage of the Carum Spice Grey Full Leather due to an overwhelming amount of orders of the Pure Impulse World package. BMW says that 90% of the production was secured as Pure Impulse World to meet the expected demand of this unique package.

The leather supplier has indicated that they cannot meet the initial worldwide demand and BMW has been forced to reduce projections of anticipated supply.

In order to secure the August and September i8 units, BMW USA needs to remove the Pure Impulse World from 163 vehicles. These orders will be updated to Tera World Exclusive Dalbergia Brown Leather.

BMW runs out of Pure Impulse i8 leather

For customers that will not accept the change, the company will offer the i8 in Q1 2015.

 

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