RankingTheBrands, a marketing agency that publishes yearly Top 100 lists, says in 2011, BMW is ranked as third most popular brand in the world. The Ranking the Brands top 100 ranking is compiled on the basis of all the rankings included in Rankingthebrands.com. The position of a brand in this list is determined by the number of rankings in which it appears, and takes into account its position in each ranking.
The top brand in the world, as expected, is Apple, the second largest company in terms of revenue and most likely number one in the near future. Following Apple is the Mountain View-based Google, one of the most respected technology companies.
From the automotive world, the only company present in top 10 is Mercedes-Benz. The fast-growing Audi comes on the 11th spot, a major improve over the last 25th ranking.