Video Ad: “Ultimate Driving Machine”

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign.

The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years.

BMW’s new ad agency, Kirshenbaum Bond Senecal & Partners, is responsible for the creative work and debuted its first 30-second TV spot on NBC this past Saturday. The new spot will also run during prime-time programs like “House,” “The Big Bang Theory,” “Modern Family” and “Law and Order: SVU” on the Fox, CBS, ABC and NBC networks. It also will run nationally on cable channels throughout the year.


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